2016 is marked by the success of SOIT members in industry competitions. On 23 June we learned the results of the eleventh Golden Arrow competition.
Since 2006, the Direct Marketing competition, “Golden Arrow” has been organised by the Polish Association of Marketing and VFP Communications. Every year it attracts more and more participants, and analyses and assesses the biggest campaigns. The main objective of the contest is to promote efficiency in marketing. The jury assesses both the development of a marketing campaign strategy, as well as creativity and freshness of approach, which should be defined by the individual campaign elements. Agencies compete in 15 categories.
The following agencies received nominations in the category incentive travel Programme: United Partners for the Cuba – Caribbean Time Machine programme for Orlen Oil, and Incentive Care for the HP GO! Namibia 4X4 programme for Hewlett Packard Enterprise Poland. The jury appreciated both agencies, which received Golden Arrow 2016 honourable mention awards during the final Gala. Congratulations!
Agency United Partners celebrated a double success, as they also won first prize in the category of Direct Shipping BtoB – receiving the Golden Arrow for the project: Casanova in Old Havana.
– We are thrilled that another jury in Poland appreciated our creative ideas. To have our projects stand out in a competition so strongly represented by direct marketing agencies from across Poland is extremely difficult. We managed to win two awards tonight and prove that incentive travel is an area in which creativity and a good idea are just as important as in other areas of marketing communications, – said Cezary Wilemajtys, president of United Partners, during the ceremony.
– We are very proud of our Golden Arrow honourable mention award. It is one of the most prestigious marketing awards on the Polish market. In the category of programme incentives, it is not only the creativity and great execution that count, but also increasing sales results, which makes the programme cost-effective for our customers and motivates participants. This is why this award is particularly valuable to us, – summarises Agnieszka Lewandowska, vice president of Incentive Care.
