The Association of Incentive Travel Organisers is refreshing its brand by introducing a new logo and visual identity. Changing the image is a further step in implementing SOIT’s strategy. The change is accompanied by the launch of the new website: www.soit.net.pl.
In recent months, the association has undergone major changes in connection with implementing the new strategy, which SOIT members have been working on since November of last year. Strategy workshops were held in November and December of 2015. These resulted first in amending the membership criteria in the statute of the Association, which took place in January 2016. Another meeting was held in April of this year and was devoted mainly to the Ethics Commission Regulations, which were adopted during the SOIT member’ conference in Spała in September.
The objective of refreshing the identity is to emphasize the changes within the organisation and strengthen the image of SOIT. The new logo will reflect the values professed by the organisation and its members – professionalism, reliability, dynamism and modernity. Our goal is for the SOIT brand to send a message to the industry and customers that an agency affiliated with SOIT guarantees professionalism and the highest quality services, as well as travel safety, summarizes Sebastian Słoniewski, CEO of SOIT.
The refreshed SOIT logo refers to the mark, which has been in force since the founding of the Association in 2009. The motive to create a new SOIT mark also lay in the wish to adapt the Association’s image to the needs and aesthetics of the contemporary market. The new mark is entirely based on the leading aesthetics of flat design, allowing for easy use of the mark in various fields of operation. The new identity system coherently addresses the issue of presenting the logo on a variety of media.
The reveal of the new SOIT image took place during the Columbus Day jubilee gala, held on 17 November in STIXX Bar&Grill in Warsaw, attended by over 100 invited guests – SOIT members, corporate clients and industry partners.
