The four values of the Dialogue

SOIT is a Partner in the Client-Agency Dialogue, in particular, providing substantive support in the area dedicated to the incentive travel category.

The aim of the Industry Dialog Industry project – Good Tender is to determine the best standards of purchasing and procurement in terms of marketing, bearing in mind not only the equality and business partnership between parties, but above all the highest possible efficiency in marketing purchases – in the quality-price relationship.

The values on which the dialogue is based are:

• • Partnership and Responsibility
• • Competence
• • Openness and Transparency
• • Efficiency

Participants

Some of the organisations taking part in the project include:
Association of Marketing Communication SAR, Polish Logistics Managers’ Association (PSML), IAB Poland – The Association of the Employers of the Internet Industry, The Public Relations Companies Association (ZFPR), Polish Confederation of Private Employers LEWIATAN, and SOIT.

Good practices and highest standards

As part of the community Dialogue, a series of strategy and educational meetings are held, which are aimed at mutual education of good procurement practices in the various categories of advertising, and the development by both parties of the best standards in the Client-Agency cooperation.

The dialogue proposal is based on the best standards for Advertiser – Agency relations, including those adopted by the EACA (The European Association of Communication Agencies) and the World Federation of Advertisers.