SOIT Barometer

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Barometer is the first and only initiative in Poland taking on the challenge of measuring the Polish incentive travel market. Since 2014, the Polish Association of Incentive Travel Organizers has been systematically conducting the Barometer survey among its members.

The 2023 measurements were conducted by the certified agency ABR SESTA, which also prepared a comprehensive report covering research from previous years.

The first survey was conducted in December 2014. The presented part of the report includes measurements (verifications) for 2023 and a forecast for 2024.

This year’s survey partners were Ebury and the Hilton Warsaw City hotel.

 

Premiere of the SOIT Barometer 2023

On September 4, 2024, a press conference presenting the results of the 9th edition of the Barometer was held at the Hilton Warsaw City hotel. A detailed survey for 2023 was completed by all member agencies organizing incentive travel trips associated with the SOIT Association, thus providing a wealth of numerical data, showing trends and moods in the industry. Conference participants showed great interest in the survey results.

SOIT BAROMETER

  • The survey has been conducted since 2014 among SOIT members.
  • The part of the survey that SOIT decided to share with the media and selected agencies is presented.
  • Data for 2023 comes from 100% of the SOIT member agencies.
  • The 2023 survey and the forecast for 2024 were conducted by the certified ABR SESTA Agency.

NUMBER OF INTERNATIONAL TRIPS

  • In 2019, the total number of trips was 826.
  • In 2023, the total number of trips exceeded 1200.
  • In 2024, the number of trips compared to 2022 will double.

In 2023, 64% of agencies conducted up to 30 trips, and 18% between 31 and 49, while the forecast for 2024 shows that the percentage of trips between 31 and 49 increased to 23%.

BUDGETS

  • In 2019, there was greater stability – an increasing percentage of companies indicated no change in budgets for international incentive trips.
  • In 2022, there was a sharp increase in budgets for incentive trips.
  • In 2023, increases were recorded by 73% of respondents; in 2024, the situation, according to forecasts, will be similar.

European Trips

  • In 2019, European trips were most often conducted with a budget (per person) of 4-5 thousand PLN (1 – 1,2 thousand USD).
  • In 2022 and 2023, the number of trips in amounts exceeding 12 thousand PLN ( 3 thousand USD) significantly increased.
  • Forecast 2024: the number of trips in the amount of 6-7 thousand PLN (1,5 – 1,7 USD) and 8-9 thousand PLN (2 – 2,2 thousand USD) will increase.

Non-European Countries

  • In 2019, trips to non-European countries were most often conducted with a budget (per person) of 8-9 thousand PLN (2 – 2,2 thousand USD).
  • In 2023, the number of trips in budgets exceeding 10 thousand PLN ( 2,5 thousand USD) per person increased.
  • Forecast 2024: the number of trips to non-European countries in budgets from 10 to 16 thousand PLN (2,5 to 4 thousand USD) per person will increase.

NUMBER OF INQUIRIES

  • Almost all representatives of the surveyed companies reported an increase in inquiries in 2022.
  • In 2023, client inquiries stabilized; however, almost 2/3 of respondents still indicated an increase.
  • Forecast 2024: more than half of respondents expect further growth in inquiries.

 

AVERAGE NUMBER OF INTERNATIONAL INCENTIVE TRIPS – GROUP SIZE 2019-2024

Europe

  • In each year, European trips were most often conducted for groups of up to 20 people.
  • In 2023, the average number of trips for groups of up to 20 people almost tripled compared to previous years.
  • Forecast 2024: European trips for groups of up to 20 people will continue to be the most frequently conducted; however, the average number of trips for all groups of up to 200 people will also increase.

Non-European Countries

  • In all years, trips to non-European countries were most often conducted for groups of up to 20 people.
  • In 2023, the average number of trips for groups of up to 20 people doubled, and the average number of groups of up to 30 people quadrupled.
  • Forecast 2024: trips to non-European countries for groups of up to 20 people will continue to be the most frequently conducted; however, the average number of trips for groups from 30 to 40 people and from 50 to 100 people will also increase.

LENGTH OF INCENTIVE TRIPS

Europe

  • In 2019, European trips most often lasted 4 days.
  • In 2023, the number of 4-day trips almost tripled, and the number of short trips (1-2 days) almost doubled.
  • Forecast 2024: the number of short trips (1-2 days) will decrease, while the number of 4-day trips or longer will increase.

Non-European Countries

  • In each year, trips to non-European countries lasting from 5 to 9 days were the most popular.
  • In 2022, the number of 6-day trips noticeably decreased, while in 2023, the number of trips of this length increased several times.
  • Forecast 2024: trips lasting 7 and 8 days will be the most popular – a significant increase in the number of trips of this length is expected.

TURNOVER

  • Before the pandemic (2019), the estimated turnover of all companies associated with SOIT from incentive trips ranged from 180 to 230 million PLN (45 to 57,5 million USD).
  • In 2020, the total turnover of SOIT companies fell to 56 million PLN (14 million USD); 2021 brought significant improvement, but it was not until 2022 that the total turnover of SOIT companies approached the level of 2019.
  • Since 2021, the total turnover of SOIT companies has been increasing annually.
  • Forecast 2024: the total turnover of companies associated with SOIT will increase again.

TENDERS

  • In 2020, there was a decrease in the number of companies participating in tenders, which continued in 2021.
  • In 2022, the number of companies participating in tenders increased but did not return to the pre-pandemic level.
  • A greater rebound can be seen in 2023; however, the maximum number of companies participating in tenders was still 6.
  • In 2018, compared to 2017, there was an increase in the percentage of companies participating in tenders lasting at least 5 weeks.
  • In 2019, there was a decrease in tenders over 5 weeks compared to the previous year.
  • In 2022 and 2023, the lower percentage of tenders over 5 weeks remained consistent.
  • Since the beginning of the study, the percentage of tenders with feedback on the budget allocated for the task has been increasing.
  • The highest increase was noted after the pandemic – in 2022.

Moods

  • The coronavirus pandemic caused the worst moods among the survey participants in the history of the SOIT Barometer.
  • In 2021, there was a significant improvement, but nearly 60% of survey participants still reported low levels of satisfaction.
  • The year 2022 brought a significant improvement in the moods of business owners and managers, but the record optimism noted in 2019 did not return.
  • In 2023, there is a visible decrease in the highest ratings, while nearly half of the surveyed companies reported low satisfaction ratings – up to 5.

 

The open available version of the study can be downloaded – fill in the form and download:

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We also invite you to contact us regarding the paid version of the Barometer, with in-depth data analysis, which is a valuable source of knowledge and an excellent reference point for making business decisions:

  1. Barometer for REP and promotional organizations, DMC – price 300 EUR or 1300 PLN
  2. Barometer for Airlines – price 500 EUR or 2150 PLN.

Please direct inquiries to: biuro@soit.net.pl