Rebranding of TSO Group

With the beginning of August 2017, the TSO Group will undergo a comprehensive change of image. It changes not just the logo and the visual identity. As a response to the challenges of the changing MICE market, new products will be introduced: BIT -Budget Incentive Travel and BET Budget Events & Teambuilding.

On the Polish MICE market, the TSO brand has been present for more than 22 years. The company decided to refresh its image by redesigning its visual identity and creating a new CI. Following the new web page, communication channels will be expanded. The internal SAY 24 agency was responsible for the project, which prepared a new concept for the visual system.

The well known logo with the famous yellow background was associated mainly with incentive trips and events. Today, the market requires additional activity, and the response is to broaden the portfolio of the TSO Group to the already existing brands : SAY24, already existing in the market for several years (an integrated marketing agency specializing in sales support programs), and, a consulting agency and a bidding portal for MICE industry.

“The design of the agency with green elements is much better reflecting the new nature of the company and with the new light motif for the entire TSO Group „incentive marketing” shows in what direction it has consistently gone for years: TSO – going always up and forward as an arrow in the logo” – summarizes Leszek Skibiński, Chairman of the Board.